System Microsoft Dynamics CRM provides comprehensive information about customers and their activities at one place. There are stored in three basic, interconnected modules.

Sales

Module sales offers tools especially for

• clear management of contacts and business relationships,
• management of business opportunities,
• analysis and reporting trends,
• monitoring competitors and
• management of business processes - quotes, orders, invoices.

Marketing

Module marketing covers in particular

• customers segmentation,
• management of business opportunities,
• management of marketing lists,
• information on products and services,
• pricing policy and
• planning, implementation and evaluation of marketing campaigns.

Service

Module service is designed primarily for

• management of business relationships and agreements,
• planning of tasks and objectives,
• service planning,
• management of customer requirements and
• customer care - call centrum.